Development of print and electronic media which has been expanding rapidly at the moment, has been used as a very precise tool for business people in order to introduce products and services that result to the general public. Of course, the businesses products and / or advertising, should conduct raids interesting information, which can "lure" people's hearts. This is inevitably necessary because business people have to each other "competing" to fight heart of society, from the "onslaught" of advertising and promotions offered by its competitors.
It's a perfectly natural thing alone, if the ads are displayed via print and electronic media are ads that tend to be aggressive and tend to be dramatizing a products and services they offer. Nevertheless, it is still business people and entrepreneurs goods advertising should not create ads that are misleading, refract, and harm to its users.
Problems in practice occurs when the ads that appear in the mass media has clearly committed acts against the deception-deception can be dangerous and detrimental to the people who use it. It is very clearly felt, if we look at some of the ads that have been circulating in the community. Such as, advertising anti mosquito spray and fuel that has the freshness of fragrant aroma that seems to be free and safe to breathe, to ads anti mosquito lotion that smoothes the skin as if it could be used as a moisturizer and skin care.
Ironically, the ads were likely to mislead and harm, it has absorbed directly by most people, especially by children. This has been experienced by some children co-author, who directly inhale the freshness deliberately anti mosquito that had just sprayed by her parents to repel mosquitoes and insects. More tragically, it turns out anti-mosquito chemical often used as an air freshener, perfume substitute a safer space to breathe.
Of course, the ads are interesting and convincing, can give an impression, that the products have been widely advertised to the public has been assured that the security level. In fact, when reviewing in some cases in the past, who suspect some anti-mosquito drugs have harmful substances that can damage the nervous system and also lung cancer, because the anti-mosquito drugs have a substance called propoxur, transfluthrin, or dichlorvos (DDVP) , which is a derivative of chlorine substance that has long been declared dangerous and forbidden to use freely. In addition, of course, every drug has been created by anti mosquito insect killer toxins, so the freshness of scented anti mosquito is still very dangerous to be inhaled by humans.
Another example, is a mosquito repellent lotion ads that claim to give you smooth skin, as it contains vitamin E and aloe vera. In fact when reviewing the content of which is owned by mosquito repellent lotion, then the mosquito repellent lotion contained poison called Diethyltoluamide (DEET), which is a substance that has a corrosive properties. This can be proved by putting mosquito repellent in plastic containers, PVC, or iron, because within a few weeks, containers made from these materials will be prone to erosion (korosit), which can be seen easily by the five senses that we have .
When reviewing the Law no. 8, 1999 as applicable consumer protection laws, then every employer is prohibited to promote and advertise goods and services are not properly or as if true, using redundant words, such as safe, harmless, no risk or side effects particular, without a clear and complete description. In addition, employers are also prohibited from promoting, advertising or making statements that are untrue or misleading, about the dangers of the use of goods produced and advertised (Section 9-10).
Furthermore, the error of the ads that are likely to mislead and harm consumers, can also be charged to the company advertising is concerned, as in Article 17 and Article 20 of Consumer Protection Act, has made it clear that business advertising is prohibited to produce ads that contain false information , false, or improper about the goods and / or services, in addition to not contain sufficient information about the risks clearly caused by the use of goods and / or services in question. However, specific businesses conducting production and management of goods, shall be exempt from liability for losses suffered by consumers, if the defect is caused, born after followed standard regulations on the production and management of goods, or due to negligence by the consumer itself (Article 27).
Regardless of the actual obligations must be performed by entrepreneurs goods and advertising, should as a society, we must continue to broaden their knowledge, in order to know clearly about each function, content, until about ways to use the items to be used, as a step prevention in the face of "onslaught" advertisements "misleading" the public.
Completion:
The manufacturers should it be smarter in making ads do not just think that in order to promote goods more salable than competitor products
Especially when that witness is minors who do not understand what's what
And the parents should be very instructive to see what the child
Tidak ada komentar:
Posting Komentar